Author: Madhavi Anantatmula

Thank you for taking time on my website! I am a mother of two boys, a wife, a daughter, a mechanical engineer, a mentor and an entrepreneur. I was born into a middle-class family from India and I am a first-generation girl to graduate in professional studies. I came to US at the age of 21 on a student visa to pursue Master’s in Mechanical Engineering and living in US since, rising a family, working for fortune 500 companies and on currently pursuing my MBA. I am an optimistic person with a desire to constantly improve the world around me through empathy, honesty, continuous learning and applying my technical skills and business acumen. To better service my purpose of improving the world around me, I have transitioned from being an employee to becoming an entrepreneur. Through my blog, I would like to share my journey and learnings in a hope to help others to leverage from my learnings. Thank you! Madhavi Anantatmula
Defining Your Customer

Defining Your Customer

As an entrepreneur its exciting to setup your firm and acquire your first customer.  The same excitement exists when you are trying to grow your business and acquire your second, third, fourth & fifth customers. As your firm grows from startup to rapid growth stages, its particularly important to strategically target your customer segment. It …

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It takes a Village to raise a Child!

It takes a Village to raise a Child!

You could be sole proprietor, be a one man army to run the show, but to be an entrepreneur you need an entire support system – family, significant partner, mentors, and well-wishers. I was born and raised in India. Growing up, my dad was a huge influence on me. My journey to entrepreneurship will not …

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Build or Buy

Build or Buy

Entrepreneurship starts with a desire to solve a problem but just a desire is not sufficient. Depending on the nature of business & product, a myriad of skills/expertise are required in the fields of legal, Information Technology (IT), business management, supply chain, operations, marketing, Human Resources (HR) etc. For an entrepreneur, gaining competency on all …

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Red Ocean Dilemma

Red Ocean Dilemma

Blue oceans markets are pristine, filled with opportunities for companies to explore and flourish. While this is where all the companies want to be, it is equally challenging to come up with a product / service for blue ocean market. On the other hand, red ocean markets are crowded and highly competitive making it difficult …

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Preparation is Key

Preparation is Key

Prior to graduating, I have held a few internships in engineering positions while going to school full-time. During this time, my goal was to excel in my job and be known as a good engineer by applying engineering concepts to solve problems, thus adding value to my team and organization. But after graduating, when I …

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Discover Your Purpose

Discover Your Purpose

Right from my childhood, I was always passionate about products, why they were designed the way they are, how they come together and how they worked in use. With this intellectual curiosity, growing up I wanted to be an engineer, so I could build products and see them used. After completing my undergrad in mechanical …

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